Kunyanya kungwara, networked, dijitari uye isina waya ndiyo yakazara budiriro maitiro eindasitiri.Kune iyo inyanzvi yekuteerera indasitiri, iyo dhijitari yedhijitari yakavakirwa pamanetiweki ekuvaka, isina waya chiratidzo chekufambisa uye kutonga kwese kweiyo sisitimu kunotora zvishoma nezvishoma hukuru hwekushandisa tekinoroji.Kubva pamaonero eiyo pfungwa yekushambadzira, mune ramangwana, mabhizinesi anozochinja zvishoma nezvishoma kubva kune yakapusa "kutengesa zvigadzirwa" kugadzira uye sevhisi, izvo zvichawedzera kusimbisa huwandu hwesevhisi nhanho uye kuvimbisa kugona kwemabhizinesi kune chirongwa.
Professional odhiyo inoshandiswa zvakanyanya mumakamuri ektv, makamuri emisangano, horo dzemabiko, horo, machechi, maresitorendi… kubatsirwa nekusimukira uye nekukurumidza kusimudzira hupfumi hwenyika pamwe nekuvandudzwa kwemararamiro evanhu, pamwe nezviitiko zvemitambo, indasitiri yetsika. uye mamwe minda yekunyorera yakadzika, indasitiri yedu yehunyanzvi yekuteerera yakagadzira nekukurumidza mumakore achangopfuura, uye huwandu hwese hweindasitiri hwakavandudzwa zvakanyanya.Kuburikidza nekuunganidza kwenguva refu, mabhizinesi ari muindasitiri ari kuwedzera zvishoma nezvishoma kudyara mutekinoroji uye mhando uye zvimwe zvinhu zvekuvaka ma brand mainstream, uye akabuda akati wandei anotungamira mabhizinesi nemakwikwi epasirese mune mamwe minda.